About Bill Rogers – Distilling Consultant

Meet Bill Rogers, a seasoned distilling expert and consultant with over two decades of experience in the sales & spirits industry. Based in San Diego, Bill has built a reputation for his deep knowledge of distilling operations, sales strategies, and business development. Whether you are looking to start a new distillery, optimize your existing operations, or grow your brand’s reach, Bill brings a wealth of expertise and a hands-on approach to every project.

With a background in both business management and distilling, Bill founded Liberty Call Distilling, where he successfully grew the business. His comprehensive experience spans across the full cycle of distillery management—ranging from production and financial oversight to marketing, sales, and team leadership. Bill’s practical knowledge of crafting exceptional spirits is matched by his ability to streamline operations and create sustainable growth for his clients.

As a consultant, Bill offers tailored solutions to help distilleries of all sizes thrive. From developing sales strategies that drive customer acquisition to navigating complex negotiations with vendors, Bill's approach is results-oriented. His expertise in team leadership and sales coaching ensures that distillery teams perform at their best, while his marketing acumen helps brands expand visibility and attract new customers.

Bill is an active member of the San Diego Distillers Guild, the California Distillers Guild, and the American Distillers Guild. His network and industry connections provide clients with valuable resources, and his commitment to fostering long-term partnerships ensures that every project benefits from a robust support system.

If you’re looking to elevate your distillery, enhance your sales strategy, or optimize your operations, Bill Rogers is here to help. Let his years of experience and dedication to the craft guide you on your journey to success in the distilling industry.